Berlin-based AI startup Solsten has raised a $21.8 million in funding to help brands understand their customers on a deeply human level to create new experiences.
The Series B round was led by Denver-based Konvoy with participation from returning investors Inventure, GFR Fund, Sisu Game Ventures, and University of Wisconsin-Madison alumni fund Bascom Ventures. The round also included new investors Galaxy Interactive, Japanese communications industry specialists Dentsu Ventures, and the blockchain-focussed private equity group Warburg Serres.
The current funding brings the total investment raised to date to $31 million.
Founded by Joe Schaeppi and Bastian Bergmann, Solsten helps companies create more engaging, livelier, and healthier digital experiences through the analysis of human psychology. Insights from its technology, and from the three core elements of its product ecosystem help companies design better digital experiences for audiences. The company’s platform is predominantly used by key decision-makers in the gaming industry, as well as those in executive, research, product, and marketing positions within medium-to-large studios.
Joe Schaeppi, co-founder and CEO of Solsten, said: “There’s a deficit in the level of human understanding that goes into products as they have been made to date. At Solsten, we’re advancing the ability for technology to understand human psychology and sociology all while keeping individual users completely anonymous. We support companies building the future of our digital world so that they can confidently architect the next generation of digital experiences.”
“As a long-time investor in Solsten, we have seen first-hand how its platform transforms the user experience, benefiting customers and companies alike,” added Jackson Vaughan, managing partner at lead investor Konvoy.