Throughout history, we’ve dabbled in trying to predict human behaviour, with crystal balls and oracles. Enter the new era where startups are using a new combination of neuroscience and AI to make it possible.
Denmark-based software prediction services platform Neurons Inc has raised over €6 million in funding to predict customer behaviour. According to the company, the seed investment is one of the largest global seed round deals ever seen in the country.
Founded in 2013, the Danish consumer neuroscience company combines neuroscience and AI to predict consumer behaviour in seconds. Neurons has provided Fortune-500 companies such as Google, Coca Cola, Mercedes, Capital One, and Ikea. The startup claims its technology can be used to predict customer behaviours such as attention, focus, cognitive responses, and engagement with at least 95% accuracy in a matter of seconds.
Neurons AI models are built and constantly updated using their leading consumer neuroscience database and because of this, reflect market trends. Post the funding, the startup will roll out sentiment AI software to enable companies to predict not only what customers will look at, but also how they will feel.
Thomas Zoega Ramsøy, CEO and founder of Neurons said: “This seed investment allows us to scale our predictive tools and take something that is extremely complex like the brain, and AI and give it to customers in the palm of their hand. In doing so, we’re giving companies the power to create, market and sell the products and services they already know their customers want.”
Filip Petersson, investment director of Fairpoint Capital said: “We are focused on investing in amazing deep tech and making it accessible to the global market, so the decision to partner with Neurons was an easy one, even in these challenging economic times. The ability to predict customer behaviors in a matter of seconds will revolutionise the way brands do business for many years to come.”