Interviews

"Everything a founder/CEO needs to know about building and managing a B2B sales team" - Our conversation with Dave Kellogg

Consultant, director, advisor and angel investor Dave Kellogg walks us through some of the valuable lessons he's learned about B2B sales and marketing after 30+ years in the field.
Robin Wauters 05 December 2022
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Back in 2021, Dave Kellogg, a well-known tech company consultant, director, advisor and angel investor, joined European VC firm Balderton as the company's first Executive-in-Residence.

With him, he's brought more than three decades of experience at the CEO, CMO, and independent director level across some of the world’s leading SaaS and enterprise software firms. He was previously CEO of cloud financial planning company Host Analytics (now Planful), SVP/GM at Salesforce in charge of the Service Cloud business, CEO of MarkLogic and led marketing for nine years at business intelligence leader, Business Objects.

Recently, Kellogg authored the Founder’s Guide to B2B Sales, a guidebook written to help founders and CEOs to build, manage, and scale a sales force.

It's available for free on the Balderton website, but we thought it'd be nice to sit down (virtually) with Dave and ask some questions about the report, as a source of inspiration for all the founders and CEOs out there.

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"Everything a founder/CEO needs to know about building and managing a B2B sales team" - Our conversation with Dave Kellogg
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