London's brandXchange will expand its web 3.0 consultancy having today revealed it is acquiring the health, fitness and leisure-themed PR agency Aim Content Marketing and Public Relations.
brandXchange CEO Andy Hall said he expected Aim's personnel to bring further experience on web 3.0, adding to its strengths in metaverse as a service, NFT creation, token launches and in a wide spectrum of use cases.
"This acquisition will bring into brandXchange a talented group of professionals with proven experience in both web 3.0 and traditional marketing and content creation," Hall stated.
"The team’s experience and expertise will be invaluable in expanding our wellness ecosystem and providing effective content, comms and marketing solutions to our brand clients. The combination of aim’s team and our global team of experts will enable the global wellness market to capitalise on the web 3.0 opportunity, profitably."
Web 3.0 is one of the tools available to get brands more aligned with digitally-native customers, explains Aim founder Rebecca Douglas, who is set to join brandXchange as chief marketing officer.
Douglas said: "We’ve been fortunate enough to be involved with the web 3.0 movement for some time and recognise the incredible opportunities open to brands. Engaging Generation Z and the digitally native Alpha Generation requires a rethink of how brands approach and measure the success of content marketing services.
It comes after news last week that brandXchange had received strategic funds from Western Australia-based cloud infrastructure provider Radian Arc. Radian's investment is earmarked to build a "metaverse-as-a-service" platform for its customer base using brandXchange's Web3 expertise, allowing telcos to formalise customer acquisition and retention through Web3-powered marketing distribution channels.
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