Sales software start-up Flowla raised $1.3 million pre-seed funding allowing it to hire talent and expand across Europe from its London base.
The round was led by Antler, Fuel Ventures and ScaleX, with Logo Ventures and a group of industry insiders from companies like Salesforce.
“At a time when all inboxes are flooded by unwanted emails, we see revenue teams find it increasingly difficult to create a single source of truth for their buyer. Flowla fills that gap, from first contact to onboarding,” says Jed Rose, Partner at Antler.
The start-up's software helps B2B deals from getting lost in long email threads. Founded in 2022 by Erdem Gelal, Alper Yurder and Oguz Gelal have plenty of experience in sales, Erdem Gelal becomes a serial entrepreneur having previously built an enterprise sales solution, acquired by Groupe UP.
"The world of sales is evolving at a rapid pace, and success in this arena heavily depends on a company's ability to understand and optimise the buyer journey. Flowla is at the forefront of this revolution. We are thrilled to be partnering with such a forward-thinking company,” says Dilek Dayinlarli, Founder and Managing Partner at ScaleX Ventures.
To keep the correspondence of B2B sales in one place, and on track, Flowla keeps it all together - helping teams digitally handhold prospective sales. Flowla claims it increases the speed of sales cycles by up to 50%.
“We believe the future of sales is driven by digital experiences that enable buyers. As competition increases, teams are forced to differentiate not only with the service they provide but also with the way they sell. Helping buyers make informed decisions is the new definition of success and sadly, email threads no longer achieve this. This funding will allow us to realise our ambition to build the de facto medium where B2B sales happens,” says Erdem Gelal, co-founder & CEO of Flowla.
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