Videowise's eCommerce video platform grabs the attention of Slack Fund leading to $3 million Seed round

The Romanian start-up supports retailers and brands by enabling no limits on video content on eCommerce platforms
Videowise's eCommerce video platform grabs the attention of Slack Fund leading to $3 million Seed round

Bucharest-based Videowise has raised a $3 million Seed round to develop its video commerce technology stack further for omni-channel video shopping experiences.

The funding round was led by Slack Fund, with participation from FounderCollective, Underline Ventures, MuVentures, Ratio Ventures, and other strategic investors including Stan Chudnovsky (ex-Meta, PayPal), Javier Olivan (COO Meta), Ed Baker (ex-Uber), Scott Belsky (Behance co-founder, ex-Adobe) and şi Gokul Rajaram (Google & Meta).

“At Slack Fund, we are committed to supporting companies driving innovation and big ideas. We are thrilled to work with Videowise as the company brings an innovative, commerce-centric video platform to revolutionise how brands and retailers interact with customers,” says Slack Fund Senior Associate Dillon Ferdinandi.

Videowise helps online stores manage and publish videos without the video limits of traditional eCommerce platforms. 

“Videowise is changing how consumers make online decisions by making videos the central piece of their shopping experience, allowing eCommerce companies to elevate their product presentation. Claudiu and his team have done an incredible job and we're very excited to partner with them,” says Bogdan Iordache, General Partner at Underline Ventures.

Founded in 2021 by product designer Claudiu Cioba, Videowise claims it increases engagement and improves conversion rates for retailers and brands. 

“Our product reviews and clients' feedback are the best votes of confidence we could receive. We are now embarking on a new journey into eCommerce experiences with a new round of investment led by Slack Fund, which will support our expansion to Salesforce Commerce Cloud and other commerce platforms. Together with our investors, we share an ambitious vision for what commerce-centric video solutions will become - creating highly engaging video shopping experiences, distributed at scale, with zero impact on site speed,” says Claudiu Cioba, Founder & CEO of Videowise.

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