Paris-based Loewi refurbishes electric bikes, giving the used bikes a second life whilst ensuring there is a low priced market for those looking for a green transport alternative but can’t quite reach the relatively high price tag of a new bike.
Europeans are expected to buy an extra 10 million e-bikes per year by 2030 resulting in an annual market volume of 30 million units - there should be no end of supply for the refurbishing company which wants to guarantee riders bikes in perfect working condition if they are looking at the second-hand electric bike market.
Upon building partnerships with large retailers, manufacturers, and marketplaces in Europe Loewi has various distribution channels for the refurbished bikes. "The development of Loewi is in line with a logic of complementarity with other actors, which will facilitate our international deployment," says Tanguy Lastennet, CEO of Loewi. Loewi bikes are distributed through partners such as Decathlon, BackMarket, and Alltricks.
"Our goal is to be exemplary in quality, customer relationship, and compliance with ethical and ecological standards. These qualities, recognised by our partners, have enabled us to build strong relationships with them, which we want to establish over the long term," says Diego Level, President of Loewi.
"It is an honour to join the Loewi adventure to support Diego, Tanguy, Vivien, and their entire team in their mission, whose commercial success is intrinsically correlated with an expected double positive impact, the acceleration of the adoption of soft mobility and the circular economy," says Romain Diaz, CEO & founder at Satgana.
The funds will allow Loewi to increase its reconditioning capabilities to reach 300 reconditioned bikes per month in 2023 and to accelerate the development and deployment of its technological tools throughout its value chain.
"The approach of Loewi seems to us to be the smartest and most scalable: each actor focuses on their own expertise, allowing for both rapid and controlled deployment," adds Antoine Poirson, Partner at Antler France.