Hype Collective markets itself just right as it is acquired by Gen Z influencer agency Bulla Co

The UK-based start-up has bought the student marketing firm in a deal which will see the companies reach all aspects of youth influencer marketing
Hype Collective markets itself just right as it is acquired by Gen Z influencer agency Bulla Co

UK start-up Bulla Co Gen Z influencer agency has announced it has acquired student marketing firm Hype Collective. No figures were disclosed but Bulla Co claims to have raised a 'six-figure' Pre-seed round of late so, well there is that. 

Bulla Co delivers influencer campaigns at scale and now it has added Hype Collective to the fold, together they can cover all areas if youth culture through social media led campaigns creating new opportunities for brands and creatives.  

“We are thrilled to announce the acquisition of Hype Collective. This strategic move is a testament to our commitment to establishing market leadership and maximising client success and satisfaction. By combining our strengths, expertise, and resources, we aim to shape the future of influencer marketing and experiential to deliver ground-breaking strategies that push the boundaries of creativity," says Joshua Roche, CEO and founder of Bulla Co. "We welcome their highly experienced team to Bulla Co and together, we are going to create powerful campaigns that humanise and ingrain brands within youth culture.”

Hype Collective was founded in 2017, a portfolio company of The Family, it counts Warner Bros. Entertainment, Co-op and Deliveroo amongst the brands it has worked with. 

“I'm incredibly excited that Hype Collective will be joining forces with Bulla. I've watched from the sides in awe of their rapid growth powered by a smart team and innovative technology. Together we'll be able to offer a broader range of services, guaranteeing better results, whilst retaining our specialist expertise in the student space," says Simon Lucey, Managing Director at Hype Collective. 

Main Image: Simon Lucey and Joshua Roche

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