Greenpixie gets £50,000 grant from Innovate UK to help reduce 'data centre emissions by millions of tonnes per year'

London-based Greenpixie, a start-up which calculates the emissions data for companies that use cloud computing in data centres has bagged itself a £50,000 grant from Innovate UK ‘to fund a tool which could cut data centre emissions by millions of tonnes per year’.

“This transformative technology has the potential to revolutionise the IT industry and finally address the absurd levels of waste in the cloud. By allowing unneeded computation to run in data centres, developers in the cloud are essentially heating empty homes. Thanks to the data we provide, they are finally able to build for environmental efficiency, not just cost and performance," says John Ridd, Greenpixie CEO. 

Greenpixie says that 'the exponential growth of ‘the cloud’, and its alarmingly wasteful architecture (30% of cloud use is estimated to be waste)', hence its tool being vital to the ongoing situation. 

Also realising the urgency of cloud computing’s out-of-control emissions, BBC Panorama recently covered the topic, while the UK Government unveiled the Government Digital Sustainability Alliance, led by DEFRA, at COP27.