Today, the House of Poppins digital creative agency announced the acquisition of award-winning specialist automotive and change management agency Y2Change for an undisclosed sum.
Poppins works with brands across the gamut, from globally recognised luxury retailers and high-end automotive brands to startups and forward-thinking early-stage companies.
The acquisition will add clients such as BMW Motorrad, Lotus, and RockarTech to Poppins' portfolio.
Y2Change founders Stuart and Nikki Hodge are taking on new roles at Poppins as Senior Vice President of Automotive and Vice President of Automotive, respectively, as the agency bolsters its strategic capabilities.
Maani Safa, CEO and Founder of Poppins, said:
“We are delighted to have Stuart and Nikki join the Poppins family and head up our automotive strategic division. Their experience in strategic development for brands is unparalleled.
Poppins is now in a solid position to expand our strategic offering not just for our automotive clients but across the board and provide a truly end-to-end proposition, dedicated to the end customer and underpinned by outstanding technical, digital and creative talent.”
Image: Poppins. Artist: Tommy Parker.