Today, Portuguese data and martech company Primetag announced a €3.5 million co-led by Indico Capital Partners and Iberis Capital.
Primetag specialises in influencer marketing analytics and wants to become a meeting point for brands, agencies, agents and influencers to connect and grow their businesses.
It enables users to measure every campaign’s KPI with a full-funnel view in real-time, it’s designed to make influencer marketing easier to manage and scale and more ROI-driven.
Its SaaS platform enables marketing planning, measurement and the optimisation of campaigns and influencers, resulting in a unique product that provides omnichannel measurement, including both online and offline sales conversions.
Primetag’s solutions and services cover over 50 markets.
Primetag’s CEO, Manuel Albuquerque, stated:
“We have been fine-tuning our platform for some time and are now at a position where the core product can scaled globally. This round will enable that movement and continue adding more data analytics capacity to our global clients.”
Stephan Morais, Managing General Partner at Indico Capital Partners, commented:
“The influencer marketing sector continues to experience rapid growth, fundamentally transforming brand advertising strategies.
The demand for tailored and sophisticated data analytics increases as this industry evolves.
Primetag's software is at the forefront of this transformation, offering data-driven solutions in influencer marketing analytics, and we are proud to support the company in its path to becoming a global category leader.”
The funding will allow the company to accelerate its product pipeline, expand market and sales capabilities crucial for the expansion into new markets and finalise testing an MVP for a new business line.
Lead image: Primetag.