Ability AI raises $1.1M for autonomous marketing AI agent

Ability AI has developed a human-friendly AI assistant for full cycle marketing automation.
Ability AI raises $1.1M for autonomous marketing AI agent

Ability AI, a Ukrainian-founded martech startup specializing in full-cycle paid marketing automation with the help of autonomous AI agents, announced today that it has raised $1.1 million in pre-seed funding.

Managing paid marketing campaigns often feels like dealing with a black box, from defining the right campaign strategy to continuous engagement and ongoing improvements required to get it right. This complexity limits access to successful campaigns.

Because of their experience with poor-quality tech solutions and their lack of understanding of AI tools` management and control, businesses are often hesitant to trust full automation.

The Ability AI startup aims to change how people do paid marketing, offload the most mundane actions to AI agents, and let people focus on creative approaches and the quality of their products. The team sees the solution as a human-friendly AI assistant, while people remain the only decision-makers leading the process. 

Eugene Vyborov, the CEO and co-founder of Ability AI, envisions a  world where people can run multiple businesses from a single device, with AI handling daily marketing decisions. 

"This allows you to focus on strategy, product, and unique creatives. For this, new systems are needed where AI sees the full picture of your products, campaigns, and competitors and can act within defined boundaries. The technology is here, and it's now about execution.

We created Ability AI as a reliable tech tool with a clear vision, a product development roadmap, and effectively proven technology. 

Our agents use top tactics in paid marketing to achieve the best ROAS, revolutionizing digital commerce for marketers and business owners."

Ability AI SaaS platform consists of a swarm of specialized agents responsible for strategy, content, landing pages, media buying, analytics, and overall marketing management. Each agent is responsible for its own area; by working together, they can achieve complex goals, set up hundreds of experiments, and keep users at the forefront with the best marketing tactics.

The company has just released a Strategy Agent for beta testing, and once this testing is finished, Ability AI will introduce paid packages to access more sophisticated features. 

The rest of the platform is in active development. 

SMRK VC led the funding, which included angel investors Anthony Venus, Catherine Dahl, Nick Bilogorskiy, Andrey Akselrod, Dominic Schiavone, Vital Laptenok, Deborah McGargle, Joseph Lemay, and Kendall Hope Tucker.

"I believe Ability AI will empower businesses by accelerating marketing effectiveness. Exciting to see what AI agents can do in such a fast-paced environment," said Vlad Tislenko, partner at SMRK VC.

The investment will help the company expand the team, update product development, and release the system for US and European public clients.

Lead image: Ability AI.

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