Softonic secures its SaaS market with leader

The partnership provides Appvizer with access to Softonic’s ecosystem of over 100 million unique users
Softonic secures its SaaS market with leader

Softonic, the world's leading platform for secure software downloads, has acquired Appvizer, a platform specializing in B2B software recommendations. The acquisition allows Softonic to diversify its product and access a broader range of clients.

Appvizer, with clients such as Factorial,, and Salesforce, attracts 2 million monthly professional users thanks to its advanced recommendation algorithms and artificial intelligence. In addition, Appvizer organizes B2B Rocks, Europe's leading conference dedicated to the SaaS ecosystem, which brings together more than 3,000 attendees annually and fosters collaboration and innovation in the industry.

This alliance will enable Softonic to improve its software discovery and distribution process, benefiting over 100 million unique users. Appvizer will benefit from Softonic's extensive ecosystem and resources to further enhance its platform and expand its global reach.

The partnership provides Appvizer with access to Softonic’s ecosystem of over 100 million unique users, exposing it to a global audience and allowing it to leverage Softonic's resources and expertise to enhance its own platform.

Following a year of solid results, Softonic continues with its growth plan, which is focused on expanding the company’s market share and diversifying into mobile and strategic mergers and acquisitions.

Farouk Merzougui, VP of Finance and Legal at Softonic, said: "Softonic and Appvizer have created a powerful synergy. By leveraging our combined expertise, resources, and reach, together we will empower users worldwide to find the best software to meet their needs and achieve their goals. This adds a new discovery pillar for Softonic’s business and strengthens our position in the software market.”

Colin Lalouette, Managing Director at Appvizer, said: “Our primary focus has always been on delivering an exceptional user experience with Appvizer's advanced recommendation algorithms and in-depth software reviews. Together, with Softonic, we will continue to push the boundaries of what is possible in the software industry. Our combined resources and expertise will enable us to develop new features and tools that will further enhance our platform's capabilities and provide unparalleled value to our users. This acquisition is not just about expanding our business with more audience; it is about embracing a shared vision for the future of software discovery and recommendation.”

The operation was advised by Wave Partners Ltd, a specialist strategic and M&A advisory firm, and La Tour International, an independent law firm.

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