German fitness startup 7NXT expands reach with Buddyfit acquisition

German fitness startup 7NXT, owner and operator of Gymondo and 7Mind, is acquiring Buddyfit.

Founded in 2019 and headquartered in Genoa, Buddyfit offers online fitness classes, mindfulness sessions, live workouts and nutrition plans to a paying subscriber base of 100,000. 

In 2023, 7NXT acquired 7Mind, a leading German mental well-being platform. This combination established Gymondo as an all-encompassing consumer digital platform for mental and physical fitness and well-being and broadened the business’s customer base to include both B2C and B2B customers.

Adding Buddyfit bolsters the 7NXT companies' subscriber base to more than 800,000 and extends the company’s market reach deeper into Europe. This has the potential to unlock further opportunities in the European market, including France and the Nordics.

7NXT founder and CEO Markan Karajica said: 

“Buddyfit has a leading presence in Italy and Spain with an impressive track record of strong growth and a loyal community. I

t will help us expand our business into key European markets for Gymondo, complementing our existing business in the DACH region."

Buddyfit Founder & CEO Giovanni Ciferri said:

"With this acquisition, Buddyfit completes the first stage of its strategic growth plan after four years of strong expansion that have allowed us to achieve leadership in Italy and Spain.

By combining our expertise with that of Gymondo, we are uniquely positioned to build a single major leading player in Europe."

7NXT is a portfolio company of Oakley Capital. According to Oakley Capital founder and Managing Partner Peter Dubens: 

“This is another transformational deal for Gymondo, expanding its reach further across Europe. It follows a year of consistently strong subscriber growth with prudent customer acquisition costs.

Organic growth alongside M&A will help Gymondo deliver on its strategic goal of becoming the Continent’s leading fitness and wellbeing platform, helping countless users lead healthier lives.”