GetWhy secures 60M DKK financing from CIBC Innovation Banking to boost consumer insights

GetWhy is a global consumer research techy company that facilitates qualitative research through AI-powered insights, delivering human-centric data in just 24 hours.
GetWhy secures 60M DKK financing from CIBC Innovation Banking to boost consumer insights

CIBC Innovation Banking has provided a 60 million DKK financing facility to agentic AI-powered consumer insights platform GetWhy. Since its inception, GetWhy has raised $64.5 million, including its most recent $34.5 million Series A round from PeakSpan Capital in June 2024. 

Powered by a proprietary AI engine developed over the past five years, GetWhy delivers insights within an average 24-hour timeframe, accelerating the speed at which businesses can act.

This enables clients to accelerate their go-to-market strategies and explore previously inaccessible areas, such as hard-to-reach demographics.  Additionally, businesses can compare insights across countries and pinpoint where their marketing efforts are most effective.

GetWhy’s proprietary technology supports iconic brands, including many from the Fortune 100 list. 

According to Niklas Laugesen, General Counsel at GetWhy: 

“With this funding, we’re positioned to accelerate further our mission of delivering unparalleled speed and precision to brands worldwide, helping them stay agile and ahead of the curve in an ever-changing market.”

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