French martech startup Reelevant has raised €6M in Series A funding to fuel product development, talent acquisition, and international expansion. The round was led by Seventure Partners, with participation from Go Capital and several high-profile business angels, including Nathalie Balla, former CEO of La Redoute, who also joins the company’s board.
With this new capital, Reelevant plans to strengthen its presence across Europe and beyond, continue enhancing its product’s real-time capabilities, and expand its team across product, sales, and marketing functions.
Founded in 2016, Reelevant specialises in marketing hyper-personalisation, focusing on what it calls the "last mile" of the digital customer experience. Its platform uses real-time behavioral and contextual data to generate dynamic content that updates continuously across channels like email, SMS, websites, and mobile apps. The technology is designed to replace traditional, static marketing campaigns with content that evolves in response to customer interactions.
“In logistics, we know that the last kilometre is the most critical phase of delivery, where everything is played out. It is exactly the same in customer experience: whatever the upstream strategies, it's the final interaction that makes the difference.
"At Reelevant, we have developed a technology capable of making every piece of content more relevant, every contact with the customer more appropriate. This round of financing will enable us to accelerate our international expansion and impose our vision of live marketing, constantly aligned with consumer expectations,” said Vincent Martinet, founder and CEO of Reelevant.
The company’s technology integrates with major platforms, including Salesforce, Snowflake, Braze, and Adobe, and collaborates with data agencies such as Epsilon and Converteo. Decathlon is a key example of Reelevant’s expansion potential—the sports retailer now uses Reelevant’s solution in 36 countries and across 95 percent of its customer communications.
Reelevant has been profitable since the end of 2023, and global demand for real-time customer engagement solutions continues to rise.
“Reelevant has truly cracked the traditional marketing approach. Their last-mile customer experience technology is the solution I would have dreamed of when I was running La Redoute. It is a real game-changer for both consumers and marketing teams. I am excited to join their board and contribute my expertise to support their accelerated growth ambitions,” said Nathalie Balla.
“We were impressed by Reelevant’s unique value proposition, backed by excellent retention and growth metrics, even in a challenging retail environment. Reelevant exemplifies the ability to turn complex data flows into concrete, automated actions that reconcile the promise of hyper-personalization with large-scale operational efficiency. We are proud to support this ambition: to redefine customer experience standards and expand the solution across new verticals,” said Guillaume Echaudemaison, Senior Associate in the Digital team at Seventure Partners.
Would you like to write the first comment?
Login to post comments