Largo.ai acquires QuMind to expand AI-driven market insights

QuMind, a London-based market research technology and consultancy firm, has been acquired by Largo.ai, a global provider of AI-driven solutions for the film, TV, and advertising industries.

This strategic deal is set to transform how market insights, product testing, and advertising evaluation are conducted worldwide. By combining their strengths, the two companies aim to help marketers make faster decisions, reduce costs, minimise risks, and maximize ROI on campaigns and product launches.

Founded in 1999, QuMind has been a pioneer in digital market insights and analytics, delivering actionable intelligence through its ResTech platform. Integrating advanced research tools, consumer panels, and data insights, QuMind enables brands to better understand customer behaviour and make informed, data-driven decisions. Its expert team will remain in place, continuing to serve a global client base without disruption.

As part of this next phase, Largo.ai’s patented Simulated Audience technology will be gradually introduced into QuMind’s offering. This advanced AI solution delivers 90% accuracy compared to traditional quantitative testing by creating high-quality digital twins via a proprietary questionnaire, offering greater realism and reliability than synthetic data. These digital twins, representing real individuals, enable brands to predict emotional responses, assess likeability, estimate purchase intent, and gain qualitative feedback through one-on-one chats.

Mark Ursell, CEO and founder, QuMind Ltd, added:

We’re thrilled to be teaming up with Largo to push the boundaries of AI-assisted market insights and deliver next-level AI-driven data that clients can trust. To date, the increased use of synthetic data has raised serious issues of data provenance and the quality of data – something that the marketing insights industry has yet to fully solve. The Largo approach of using a patented ‘walled garden’ data set, generated via a questionnaire, solves these challenges head-on. In so doing, it marks a pivotal time for the marketing insights industry, and we’re excited to bring it to market.  

Unlike tools that rely solely on synthetic personas, Largo.ai offers unmatched precision and scale, with thousands of digital twins per country across more than 20 global markets. For instance, a UK marketer can gather localised insights from a Japanese audience in under an hour, blending qualitative and quantitative data. All digital twin profiles are refreshed annually to maintain accuracy.

QuMind clients will now have the flexibility to run tests using either real participants or digital twin audiences, each offering distinct advantages in speed, confidentiality, and precision.

The acquisition follows Largo.ai’s successful launch of its Brands Suite, a platform that allows brands and agencies to efficiently test campaigns, concepts, and products during the creative development process. The integration of Simulated Audience technology into the suite represents a significant leap forward, delivering deeper and more predictive consumer insights. With QuMind on board, this advanced capability will now be available to a broader range of brands and agencies, accelerating Largo.ai’s expansion in the marketing and advertising space.

Sami Arpa, CEO and co-founder, Largo.ai, said:

We’re excited to be joining forces with QuMind, who share our vision for redefining the future of AI-assisted market insights. As an early pioneer in AI-powered analytics, QuMind is perfectly aligned with our mission to enhance, not replace, human creativity and expertise. AI is a powerful tool to augment decision-making, accelerate innovation, and unlock deeper audience understanding. By combining Largo.ai’s cutting-edge technology with QuMind’s deep industry knowledge, we’re not just moving faster, we’re thinking smarter and connecting more meaningfully with consumers. Working together, we hope to push the boundaries whilst respecting the creative contributions that make advertising content magic.

Largo.ai, which recently closed its Series A financing round and welcomed Sylvester Stallone as a strategic partner and investor, was founded in 2020 as a spin-off from the renowned Swiss technical university EPFL (École Polytechnique Fédérale de Lausanne).

By combining Largo.ai’s cutting-edge technology with QuMind’s industry knowledge and expert team, the companies aim to create a seamless, fully automated ecosystem that sets a new benchmark for next-generation product development.