Driven, the AI-powered platform for sales commissions, has secured €1.5 million in a funding round led by Pitchdrive, with support from prominent figures in the Ghent tech scene.
Today, one in two salespeople works with a flexible pay package where their fixed salary is topped up with commissions, but these agreements often sit in static Excel files that are updated only weeks or even months later. That delay often leads to frustration, especially because transparency and clear communication are missing.
That’s exactly the issue Driven was created to solve. Launched in June, the platform gives sales reps a real-time view of their goals and the commissions tied to them, while allowing managers to set targets and rewards together with their teams using live data and historical figures. In this way, Driven helps companies make better use of commissions and boost overall sales performance.
The platform also gives managers a broader picture of how targets and commissions affect profitability. Thanks to the AI assistant, they can analyze everything from financial results to CRM data and average industry pay. This makes it easier to fine-tune plans on the go and keep expectations aligned on both sides.
Ludovic Diercxsens, CEO of Driven, explains:
Driven is the tool that motivates sales teams through smart incentives. You immediately see how a reward impacts a salesperson’s drive. By making goals visible and dividing them fairly, everyone in the company knows exactly what they’re working toward. That clarity instantly lifts motivation.
Driven goes beyond transparency in pay and targets, addressing another common challenge - poor data quality in CRM systems.
The round was led by Pitchdrive, with Newschool VC also joining in. Support from the Ghent tech scene is strong too, with backing from names such as Jeroen de Wit (Teamleader), Gilles Mattelin, Jorn Vanysacker and Wouter Van Respaille (Henchman), Matthias Geeroms (Lighthouse), and other investors.
With this fresh capital, the founders want to double down on product development and scale the business further.
Photo: Justine Wolfs
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