Madrid-based Reveni, a company transforming global e-commerce logistics, has closed a €7.5 million Series A led by 13books Capital with participation from JME Ventures, BSV, and Bynd Venture Capital. The round brings total funding to €17.3 million.
Returns and exchanges remain a major operational and financial burden for brands, especially in cross-border commerce, where shipping, customs, and differing regulations add complexity. Slow refunds, inventory mismatches, and weak returns handling drive dissatisfaction, higher costs, and missed revenue. For cross-border businesses, added layers like international shipping, customs, and differing regulations further complicate the customer experience.
Reveni addresses these challenges by unifying sales, logistics, and returns in a single dashboard with deep integrations into major e-commerce platforms. Founded in 2022, its core product streamlines reverse logistics with instant refunds and exchanges. A proprietary risk model approves requests in real time with no client risk, and workflows integrate fully with retailers’ e-commerce and logistics systems.
Extending beyond returns, Reveni launched Reveni Atlas in 2025 to automate direct international logistics, from real-time duties and taxes at checkout to customs clearance, fiscal declarations, and end-to-end tracking, aiming to reduce intermediaries and fees, preserve margins, and give brands greater control and visibility.
Customers report saving around 25 per cent on logistics and 30 per cent on international sales management costs, alongside increases in repurchase rates, average order values, and retained revenue. Clients include Victoria Beckham, ME+EM, Castore, Ego, Jigsaw, Bella Freud, The Fold, and Hurley.
Reveni was co-founded by Fernando Pedraz (CEO), Pablo Molinero (COO), and Gonzalo Martin (CTO), who bring deep experience in enterprise sales, operational strategy, and fintech engineering across product, go-to-market, and technology.
We believe the next wave of global commerce won’t be built on legacy systems but on platforms that give brands the power to operate seamlessly across borders.
Our goal is to build technology that adapts to an increasingly complex and unpredictable trade environment, helping brands stay resilient where many struggle,
said Fernando Pedraz, co-founder and CEO.
The new investment will strengthen Reveni’s presence in the UK and EU, accelerate product development, and support team growth.
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