Cronvall, a Finnish technology company digitalising industrial procurement, has raised €3.9 million from Greencode Ventures, Stephen Industries, Innovestor, and leading industrial family offices.
Cronvall’s platform improves transparency, efficiency, and data use across supply chains. It enables construction and industrial firms to manage critical purchases, access a network of 150+ vetted suppliers, compare prices with full transparency, and handle everything from ordering to delivery tracking.
The company serves more than 8,000 industrial and construction clients, from SMEs to publicly listed firms, and is on track to exceed €6 million in annual turnover, supported by strong growth in Germany, where revenue has increased more than fivefold in the past year.
Founder and CEO Walter Masalin notes that procurement in these sectors is often fragmented, with limited access to current price and availability data and a single order requiring coordination with multiple suppliers and contacts.
Cronvall eliminates the frictions and brings long-needed clarity to this process: one platform, transparent pricing, and a seamless procurement experience from start to finish.
New reporting rules are also reshaping purchasing. The EU’s Corporate Sustainability Reporting Directive (CSRD), for example, strengthens disclosure requirements. As a result, procurement is increasingly evaluated not only on price and quality but also on environmental and social sustainability.
Cronvall aims to become a leading European platform for industrial procurement, connecting thousands of suppliers and buyers in a single, transparent, data-driven network. Masalin adds:
Every avoided order error or redundant shipment means fewer trucks on the road and measurable CO₂ reductions. This proves that efficiency and sustainability can scale together.
The investment will support Cronvall’s international expansion and its goal of modernising and digitalising industrial procurement across Europe, with a focus on improving efficiency, transparency, and sustainability in the sector.
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