Complir raises €1.7M to help retailers manage global compliance with AI infrastructure

Copenhagen-based Complir has secured €1.7 million in pre-seed funding to develop the AI infrastructure retailers will rely on as compliance increasingly becomes a global competitive factor. The round was led by Vendep Capital, with participation from Likeminded, Plug and Play, Xpress, JHJ Seed Capital, and business angels including Kraen Østergaard Nielsen, Per Thau and Neil S. W. Murray.

Retailers are operating in a new environment where cross-border selling is no longer just a commercial decision but also a compliance challenge. Each product launch involves dealing with differing regulations, overlapping documentation, and extensive manual checks.

At the same time, regulators in Europe and other regions are increasing requirements for safety and transparency. Companies that are able to adapt to these developments are more likely to maintain a competitive position.

To address this growing complexity, Complir’s platform consolidates product data across systems and uses AI to automate key compliance workflows, including labelling, testing requirements, risk scoring, documentation, and regulatory monitoring. Instead of relying on spreadsheets and scattered PDFs, teams gain a clearer, connected view of each product and can identify potential risks earlier in the process.

Complir’s AI agents surface market-access requirements in seconds, enabling retailers to expand product lines and enter new markets without extended compliance delays.

Our mission is to make it easy for European retailers to launch products anywhere in the world – safely, confidently, and without drowning in paperwork,

says Gustav Bang, CEO of Complir.

Complir currently supports several major Scandinavian retailers across categories such as textiles, toys, cosmetics, electronics, and home goods.

The new funding will be used to accelerate product development, broaden coverage across product categories, strengthen integrations with ERP, PIM, and PLM systems, and support expansion into additional EU markets, with the long-term aim of helping European retailers strengthen their position in exporting safe, transparent, and compliant products globally.