Istanbul-based Dataroid has closed a $6.6 million pre-Series A funding round led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst.
The company had previously raised $2 million in December 2023 from Koç Group’s Private Venture Capital Investment Fund and İşbank’s 100th Year Venture Capital Fund.
Dataroid is a digital analytics and customer engagement platform, co-founded by Fatih İşbecer, Elif Parlak and Can Elmas, that enables organisations to measure and analyse customer interactions across multiple digital channels.
The platform integrates customer data, behavioural analytics, application performance monitoring, and data modelling into a single system, providing marketing, product, and technology teams with comprehensive insight into customer experience and performance. It is used by medium and large enterprises across sectors, including financial services, aviation, and retail.
According to co-founder Fatih İşbecer, the company’s long-standing work with large banking customers in Turkey has helped establish a strong foundation for international expansion. He added:
As the market-leading digital analytics platform for banking and financial services in Turkey, our platform today enhances the digital experience of more than 120 million users. We see expanding this value to new markets as a priority.
With this new funding, we aim to strengthen Dataroid’s AI-focused capabilities in line with customer needs and accelerate our global marketing initiatives, particularly across EMEA and Europe.
In 2025, G2, a B2B technology marketplace, recognised Dataroid as a leading digital analytics platform in the Middle East and awarded it top placement in the “Best Support” category for both product and customer journey analytics, based on user feedback. The company reported net revenue retention of 127 per cent by the end of 2025, with no customer or revenue churn.
With the new funding, Dataroid plans to expand into additional geographies, strengthen its presence in EMEA, accelerate global marketing efforts, and further develop its AI-powered self-service analytics capabilities.
As part of this new investment, Dataroid will further advance the AI capabilities of its platform to help customers directly improve revenue performance, reduce operational costs, and optimise end-to-end digital experiences. Rather than focusing on standalone analytics, Dataroid’s AI is designed to operate on live customer data at scale, turning insight into action across critical digital channels.
The company plans to expand the use of AI agents embedded directly within user dashboards, enabling teams to uncover revenue opportunities, identify friction points, and prioritize actions with measurable financial impact. These AI-driven capabilities will support predictive analytics, automated insight generation, and personalized recommendations, helping financial institutions increase conversion, reduce churn, and improve customer lifetime value, while lowering the cost and complexity of manual analysis.
With these enhancements, Dataroid users will be able to interact with their data more intuitively and decisively, aligning product, marketing, and technology teams around outcomes that move the bottom line, not just metrics. The result is a smarter, more efficient digital operating model where AI continuously improves performance across acquisition, engagement, and retention.
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