Stockholm-based Funnel, the marketing intelligence platform, has secured an $80 million debt facility from HSBC Innovation Banking and Hercules Capital. The financing includes a revolving credit facility from HSBC Innovation Banking and a junior term loan from Hercules Capital, bringing together two lenders focused on supporting growth-stage technology companies.
Founded in 2014 by Fredrik Skantze and Per Made, Funnel provides a marketing intelligence platform used by global brands such as Adidas and Sony, as well as marketing agencies including Publicis and Havas. The platform enables organisations to collect, structure, visualise, and analyse data from more than 600 marketing platforms.
As part of its transition toward an AI-first platform, Funnel is developing advanced agentic measurement capabilities. The company recently launched Data Chat, a conversational analytics feature that allows users to interact with marketing data using natural language.
Commenting on the funding, Funnel CEO Fredrik Skantze said the facility reflects the company’s financial maturity and will help accelerate AI development and expand analytics capabilities for marketers.
The new facility refinances a previous $58 million debt arrangement and provides additional capital to support product development, international expansion, and progress toward profitability, as well as operational efficiency improvements as the platform scales.
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