Always Friday, an Italian AI-native platform for corporate event planning, has raised a €1.05 million Pre-Seed round led by Vento Ventures and P3 Ventures, with participation from Marco Migliore, Arnaldo Borghesi, and several angel investors from the Italian startup ecosystem.
Founded in 2024 in Latina by Gianluca Sordano, Daniele Viccaro, Antonio Restaino, and Lorenzo Balzani, the startup has developed an AI platform that automates key workflows in event planning — from venue sourcing and supplier selection to operations, contracts, and payments.
The product is designed around an AI interface that enables users to manage the entire event planning process. Behind the scenes, proprietary AI agents handle the operational heavy lifting, including contacting venues, negotiating pricing and availability, and coordinating suppliers end-to-end. Its AI agents can automate up to 90 per cent of operational tasks, reducing processes that typically take weeks to just a few hours.
Always Friday currently employs nine people and has grown revenue fivefold year-on-year. In Q1 2026, it matched its full-year 2025 revenue, driven by demand from companies looking to streamline corporate event operations.
The company is focused on enterprise and mid-market clients, where event volume and operational complexity make automation most impactful.
“We’re building a platform that brings structure and automation to an industry that still runs largely on manual work,” said Gianluca Sordano, CEO and co-founder of Always Friday.
“AI helps us remove operational overhead while keeping full control over execution and quality.”
Always Friday is also building one of the largest proprietary event supplier databases in Italy, with plans to expand across Europe. The new capital will be used to expand the engineering team, further develop its proprietary AI agents, and strengthen its data infrastructure, which maps venues, suppliers, pricing, and event performance data.
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