Consumer research technology company Conveo has raised $50 million in Series A funding to expand in the US and develop its platform into a broader consumer intelligence infrastructure for enterprises. The round was backed by DST Global Partners, Balderton Capital, Visionaries, 6 Degrees Capital and Y Combinator, bringing the company's total funding to $55.8 million.
Founded by Dieter De Mesmaeker and Hendrik Van Hove, Conveo develops technology that helps companies collect and analyse consumer insights for product, marketing and strategy decisions. More than 400 enterprises use its platform, including over 50 Fortune 500 companies, with customers including Google, Unilever, AB InBev and Canva.
Check out our interview with Dieter De Mesmaeker, CEO and co-founder of Conveo, on the company’s AI-powered approach to consumer research.
The company is addressing limitations in traditional research, where surveys can provide broad feedback but limited depth, while focus groups and interviews can be time-consuming and costly to conduct at scale. Research is also often organised around individual projects, leaving findings fragmented across studies and making it harder for companies to maintain an up-to-date view of changing consumer behaviour.
Conveo initially developed an AI-powered research interviewer that conducts in-depth video conversations with consumers. The technology enables companies to run qualitative research across multiple markets at scale, including in-home studies where participants demonstrate how they use products, as well as research into consumer needs, behaviour, pricing and brand perception.
The platform also supports methods including MaxDiff, price sensitivity and diary studies. Insights gathered through these conversations are added to a shared consumer intelligence layer that teams can search using natural language and access through dashboards, AI agents and integrations with existing software.
Conveo is now expanding this model with StoryLines, a product designed to run research continuously around topics that are strategically important to a company. Rather than treating each research project separately, StoryLines adds new findings to an evolving knowledge base that can be used across product, marketing and strategy teams. According to Conveo, the product has already secured multi-million-dollar enterprise contracts.
Brands need AI that is deeply knowledgeable about their market and grounded in real-world data. We have built the infrastructure to gather, structure and synthesize consumer data at unprecedented scale, using best-in-class research methodologies, vetted participants and purpose-built data architecture,
said Dieter De Mesmaeker, CEO and co-founder of Conveo.
The new funding will support Conveo's expansion in the US and the continued development of its consumer intelligence platform as the company looks to extend its technology beyond individual research projects and into broader enterprise decision-making.
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