Amsterdam-based SwipeGuide raises €5 million to fuel digital transformation of factories

The Amsterdam-based B2B SaaS firm SwipeGuide has raised €5 million in a round led by Speedinvest and supported by CapitalT, and Plug & Play Ventures, as well as existing investors Newion and Brumbucks. As part of the funding, Speedinvest’s Marie-Hélène Ametsreiter and CapitalT’s Janneke Niessen will join the board at SwipeGuide.

Willemijn Schneyder, Daan Assen, and their team have built a powerful platform that boosts factory floor performance. We’re convinced SwipeGuide is a game-changer for manufacturing companies around the world,” Marie-Hélène Ametsreiter, lead partner of the Speedinvest Industrial Tech team

SwipeGuide is the first European company to facilitate the crowdsourcing of critical operational knowledge, thus helping improve efficiencies across the factory floor.

The company counts PepsiCo, Heineken, ABB, and Orkla amongst their client base, and allows them to capture, standardize, scale, and improve critical operational knowledge through control point data collection.

The SaaS is used in more than 200 factories in 89 countries across the globe, with more than 30,000 monthly users improving operational performance.

“Digital standard work is a driver of scalable lean manufacturing across locations at PepsiCo. SwipeGuide helps us improve a culture of self-guided learning and operational excellence across sites”, adds PepsiCo MPE Europe Jose Carlos Matias.

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