Belgian startup PieSync and its top-rated customer data platform acquired by HubSpot

HubSpot, the global growth platform, has acquired PieSync, a fast-growing Integration Platform as a Service (iPaaS) that synchronizes both current and historical customer data, pulling from other apps and technologies in real time.

The Belgian startup has developed a platform where users can see consistent, up-to-date customer information in one dashboard, rather than bouncing between various SaaS tools or relying on a maze of integrations. “Mattias and I founded PieSync to help businesses unlock the value of connecting and synchronizing information across the fast-growing SaaS market,” said Ewout Meyns, co-founder and CEO of PieSync. “We share HubSpot’s vision of a world where contact and company data sit at the center of every organization. We’re excited to join the team and can’t wait to execute that vision together.” Co-founder and CEO of HubSpot Brian Halligan said, “PieSync has the highest customer reviews of any iPaaS on the market, which is a huge testament to the power of their technology. We’re excited to bring them on board and further move HubSpot from an all-in-one suite to an all-on-one platform.” PieSync launched in 2014 from Imec.istart, an accelerator program, and investor Dirk Vermunicht. In 2016, the company raised additional seed funding from AAAF, PMV, and Luc Burgelman. Most recently, in 2018, the company raised a Series A round led by Fortino Capital and all existing investors.

Details of the acquisition were not disclosed.