Bizay, a Lisbon-based customised products marketplace for SMBs, has raised €32 million in Series C financing. The round was co-led by Indico and the European Investment Bank with support from Iberis Capital and existing investors including LeadX Capital Partners, Omnes Capital and Pathena.

The Portugeuese company aims to become the ‘Amazon’ for fulfilling the needs of SMBs for customised products, such as merchandising, packaging and consumables, business essentials, store decorations and staff uniforms.

The startup currently sells to more than one million SMBs in 21 countries across Europe and America. The latest financing will fuel further product expansion in these markets., with the goal of reaching 100,000 products on the platform.

Founded in 2014, Bizay has raised over €54 million to date.

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