Israel-based CommonSense Robotics has raised $6 million in a seed round led by Aleph VC and Innovation Endeavors.

The Israeli company is developing on-demand supply chains, or “Micro-Fulfillment-Centers”, to facilitate one-hour deliveries for smaller ecommerce businesses using hardware and AI.

The new funds will be invested in team expansion and product development to reach its first deployment. The company has ambitious plans to compete with Amazon on fulfilment and delivery but would not disclose any details on its first deployment.

Elram Goren, CEO of CommonSense, said that on-demand is becoming the standard for retail businesses but it can be difficult to keep up: “Bringing together the most advanced technologies in robotics and AI, we are giving the world’s leading retailers the ability to stop catching up and start setting the pace.”

“The use of AI and robotics to automate and streamline the process of fulfilment and distribution can bring significant savings in time and money to the retailers, the end consumers and to the households,” added Eden Schochat, partner at Aleph.

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