Berlin-based CMS Contentful has raised $80 million in Series E funding, fueling the company on its path toward unicorn status, which CB Insights predicted last year. The round was led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers.

The German content platform has an “API-first” approach that allows developers, designers and content managers to create and deliver “digital experiences” for any channel or device. The company claims big-name customers such as Spotify, Aldo, The British Museum, Bang & Olufsen and Lenovo, and says it partners with over 300 digital agencies such as Publicis Sapient, Huge and Valtech.

“Since pioneering headless CMS six years ago, Contentful has been transforming how companies manage and deploy content across all of their properties,” says Andreas Weiskam of Sapphire Ventures, which also led the company’s Series D round. “As consumers access digital content across more channels, legacy CMS suites are unable to support the demand.”

With $158 million in total funding to date, the German company raised a $28 million Series C at the end of 2017 and opened its San Francisco office in 2016. Along with the new capital, Contentful announced a new CMO, Bridget Perry, who formerly led Adobe marketing across Europe, the Middle East and Africa. Seven other senior leaders joined in the past year, including CEO Steve Sloan and Chief Legal Officer Margo Smith.

Photo: CEO Steve Sloan, co-founder Sascha Konietzke and co-founder Paolo Negri 

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