Founded in Denmark and now active across Denmark, Sweden, and the greater Los Angeles area, Simple Feast is seeking to democratise ownership in the company through a Crowdcube based campaign.

The raise will begin tomorrow to pre-registered investors and go fully public on Thursday, the 15th of April at 12pm CET.

“We have decided to offer shares of our business to show our loyalty to existing as well as future customers because they are the ones creating real change in the world every time they eat plants instead of meat,” says CEO Jakob Jønck.

Founded in 2015, Simple Feast began its meat-free journey in 2017 and has raised $56.4 million to date from notable VCs including 14W, Balderton Capital, and Kinnevik (who recently claimed the majority ownership in Norwegian online grocer Oda). The firm has seen a 110% growth rate year-over-year in number of chef-designed, certified organic meals delivered.

“As we all look for ways to eat more sustainably and the plant-based food industry continues to grow, Simple Feast is uniquely positioned to drive disruption in the market. What sets Simple Feast apart from competitors is its commitment to working with whole foods, world-class chefs and food scientists to continually innovate, resulting in highly nutritious and convenient alternatives,” adds Balderton Partner Daniel Waterhouse.

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