French sports marketplace Colizey raises €8 million

Focusing 100% on sporting goods, French online marketplace Colizey has raised €8 million in a Series A funding round. The new funding is slated to improve the overall customer buying experience, as well as expand beyond France and enter new European markets. Active for only the past two years, Colizey has seen strong support from investors, raising a total now of €12.5 million

The platform is aiming to unify a fragmented online sporting goods landscape all under one umbrella. By connecting with partner brands, stores, and e-commerce retailers, Colizey is seeking to level the playing field, ultimately to the end consumer’s benefit. Thus far, the startup has attracted over 100 partners, representing 1,000 brands in 27 different sport disciplines.

By the end of 2022, Colizey wants to have more than 500 partners onboarded, with over 1 million products on offer to consumers.

“Colizey’s ambition is to offer sports brands a specialized platform respectful of their image, and to offer physical stores a new, major source of revenue in the digital era, as we have recently seen during the lockdown periods,” comments CEO and co-founder Maxime Maffini-Scialom.

The €8 million in Series A funding round was led by Cathay Innovation and saw the participation of existing investors Aglaé Ventures, Cassius Family, and San Antonio Spurs point guard and owner of French basketball club ASVEL Tony Parker, as well as new investors including three-time Olympic champion Teddy Riner.

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