Glofox, the Irish-founded startup behind the eponymous fitness and gym management platform, have raised $10 million in a new financing round led by London-based Octopus Ventures. Partech, Notion Capital and Tribal VC also participated in the round.

Founded in 2014, Glofox provides software services to boutique gym and fitness center owners, enabling them to more easily schedule classes, manage memberships, follow up on leads, and so more.

The software is currently used by both small and large fitness franchises across 43 countries, with 10 million classes booked through the platform each year.

The startup says it will use the fresh cash to double down on its US expansion and the development of its Los Angeles office.

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