Finnish B2B lead generation startup Leadfeeder has landed €3.1 million in a Series A funding round led by Dutch growth capital firm Endeit Capital, with Finland’s Superhero Capital and Vendep Capital also participating.

Leadfeeder analyses the information from Google Analytics to figure out people from which companies visited the customer’s website. This data is subsequently passed to CRM and email marketing tools so that the sales department can take action. Leadfeeder also mentioned that its product “does not capture personal information about website visitors and is GDPR compliant.”

The startup claims to have seen its annual revenue to reach €4 million. It plans to use the fresh funding to improve the algorithms used for lead generation, as well as hire more people and accelerate international expansion.

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