Israeli startup Ubeya has raised $3.5 million in funding, led by ICV VC and joined by Cornerstone OnDemand, a global people development company that recently acquired French startup Clustree. Existing investor Magma VC also participated in the round.

The Ubeya software is designed for companies that rely on hourly staff at the core of their operation, but the platform serves job seekers and staffing agencies, too. Businesses can source, schedule, manage and pay gig workers; companies can use Ubeya to monitor and reward staff, as well. Employees stay in the loop about potential jobs that match their skills.

“Ubeya connects the dots for an ecosystem which is full of challenges such as seasonality, high turnover or lack of information about staff skills,” explained Omri Dekalo, CEO. “It is amazing to see our clients smoothly running the entire staffing operation on our platform, but what makes us most excited is helping thousands of people find great work opportunities.” 

Launched in Tel Aviv in 2017, the software is now used by hundreds of businesses across the US and Europe. To date the company has raised $5 million.

Commenting on the investment, Glen Schwaber of ICV said: “ICV invests in things that matter. And few things matter more than putting people to work. Ubeya’s platform is built for the future of work – enabling gig employers the opportunity to recruit, manage, and scale their businesses while offering employees an unmatched experience managing engagements and building their careers.”

Heidi Spirgi of Cornerstone said: “Gig workers are increasingly important to every business and Ubeya has built an innovative and simple platform to manage, communicate with, and ultimately engage this growing part of the labor market.”

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