Stockholm-based live video shopping platform Bambuser has acquired cross-town influencer marketing agency Relatable for approximately $24 million. The synergy is expected to further enable brands and retailers to scale live streaming shopping, culminating in more sales. The duo has previously collaborated on a number of projects for brands including Samsung, Ted Baker, and Klarna, and the acquisition now makes the partnership official.

As part of the deal, Relatable founder Martin Garbarczyk will join Bambuser’s executive team as Chief Revenue Officer.

“Bambuser and Relatable are a match made in heaven. I’m excited to build a global sales organization that leverages the enormous market demand and fuels growth to our SaaS business,” comments Garbarczyk.

Relatable has built an in-house secret sauce in their talent scouting and booking process, while Bambuser saw a record year with a sharp uptake in adoption of the firm’s e-commerce SaaS offering.

Bambuser also now also gains market presence in The UK and the US via Relatable’s satellite offices.

“By joining forces with Relatable, we increase our market pole position with an unrivaled SaaS offering that clearly differentiates us from the competition,” comments Bambuser CEO Maryam Ghahremani.

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