Tel Aviv-based startup raises $8 million to help publishers with video optimisation, a dynamic video optimisation tool for sports, entertainment, and news companies, has recently closed an $8 million financing round. The investment came from a current investor Gilad Shabtai, Ansonia Holdings, and Infront. The recent round brings’s total funding to $12 million to date, with the capital to be used for further development of its AI-driven solutions and scaling globally.

By 2022, IP video traffic is predicted to make up more than 80 percent of all IP traffic (consumer and business), up from 75 percent in 2017. And Amit Golan,’s CEO and co-founder believes can “give publishers and content creators the tools they need to make the most of their video inventory, maximize revenue and cut back on costs” in the highly competitive market of today.

Founded in 2014, blends crowdsourced data and artificial intelligence using deep/machine learning to provide insights into video performance and engagement. Its proprietary technology claims to automatically analyse hundreds of videos, extracting the 5 most thrilling seconds to create video teasers, and connecting viewers with targeted content to drive engagement on broadcasting sites. 

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