News Corp acquires majority stake in Swedish-founded digital real estate business DIAKRIT

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News Corp Australia has acquired a majority stake in global real estate marketing and technology solutions provider DIAKRIT, which was founded in Sweden back in 2001.

The terms of the acquisition were not disclosed.

Although the likes of Swedish Startup Space / Breakit were quick to point out that the company is Swedish, the reality is that DIAKRIT was effectively started in Laholm almost 15 years ago, but quickly moved most of its operations to Bangkok, Thailand, where it is currently headquartered.

The company works with property portals, agents and developers to improve the way people buy and sell real estate by providing software to help them plan, furnish and decorate homes online.

Its solutions include cloud-based software, 2D and 3D floor plan services, professional photo services, property slideshows, high-end 3D visualisations, fly-through animations, real estate business analysis, reproduction of drawings, and more.

DIAKRIT has over 450 employees globally, serving more than 2,000 major real estate clients around the world. The company’s trio of co-founders – Fredrik Bergman, Dick Karlsson and Martin Fritze – will continue to run DIAKRIT’s operations.

News Corp Australia is part of News Corp, which is arguably the world’s largest player in digital real estate, with ownership of Move, operator of realtor.com, and a majority stake in the operator of the leading Australian residential property website, RealEstate.com.au.

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