Israeli smart toy producer Particula closes $5 million Series A


Particula, an Israeli startup creating connected toys that blend the offline and online worlds, has raised a $5 million Series A led by Flashpoint Venture Capital.

“It is our goal to empower kids especially to enjoy games away from screens through the medium of smart-connected toys,” says Udi Dor, co-founder and CEO.

With the new capital, the company will start production of several new consumer tech products, such as Rubiks Connected (in partnership with Rubiks), and GoDice, which raised over $400,000 on Kickstarter last year.

GoDice helps digitise board games: a pair of physical dice is synced, through IoT technology and an app, with other players around the world. The company says this opens huge possibilities for remote play in games ranging from Yahtzee to Dungeons and Dragons, and the backend is open for developers to create more.

The connection with Rubiks goes back further. Particula’s first product was a smart connected Rubiks cube known as the “GoCube.” The toy, which comes with its own esport competition platform, was used in the RedBull’s Rubiks World Cup, a global virtual event.

Founded in Netanya in 2018, the startup currently has 20 team members and will use the funding to hire more throughout this year, as well as scale its marketing and distribution partnerships.

Image courtesy of Particula

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