Female-focused personal shopper platform Lookiero has raised $30 million in a Series C funding round. The firm leverages the expertise of personal shoppers in combination with customer profiles to deliver a collection of garments on a pre-selected basis. Including this round, Lookiero has raised a total of $53.6 million.

Founded in 2015 by Oier Urrutia, Lookiero uses a series of questions to create a shopper’s style profile and then curates a collection of clothing and accessories to be sent on a monthly, bi-monthly, quarterly, or “occasional” basis. Shoppers then have five days to evaluate Lookiero’s selections, keep what they like, and return the dislikes free of charge. Returns are then analysed and added to the shopper’s profile, thereby improving future selections. If shoppers decide to keep the whole lot, Lookiero provides a 25% discount on the entire purchase.

The firm conducted a complete rebrand in 2020, both in terms of visual identity and redefining the company mission. Lookiero employs a team of approximately 400, reports over three million registered users, and saw revenues grow by over 50% in h1 2021 year-on-year.

Perwyn led the recent investment in Lookiero with existing investors MMC Ventures, All Iron Ventures, and Bonsai Partners all following on.

“In harnessing technological developments and combining them with fresh thinking and a clear business strategy, Oier and his team have demonstrated their skill in creating a business that continuously improves and builds on its effectiveness from both a consumer facing and revenue generating point of view,” commented Perwyn’s Andrew Wynn.

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