Israeli market research startup Revuze has raised a $5.1 million Series A round led by Maverick Ventures (Israel), with support from existing investor Prytek.

Revuze has built a machine-learning system to analyse customer opinion, providing market insights on a user’s own products and brands, as well as any competitors. Standard reports such as Net Promoter Score (NPS) and consumer satisfaction (CSAT) are also included.

The startup says the software allows business owners to make decisions without the help of specialists such as analysts, data scientists, and information technologists.

“We are the first to make deep market insights available to any business user from the comfort of their desk at an affordable price,” claims CEO Boaz Grinvald.

Nevertheless, customers include global brands with hefty budgets, such as Zara, Tommy Hilfiger, Pampers, Neutrogena, Tylenol, even Google.

Founded in Netanya in 2013, Revuze has raised $12 million to date. With the fresh funding, the company is looking to increase its team, hiring specifically for R&D.

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