Romania-based marketing content creation automation platform ProductLead lands €600,000

Constanta, Romania-based marketing content creation platform has raised €600,000 to automate content creation.

The financing was led by Sparking Capital, and saw participation from Bulgarian fund Eleven Ventures and Swedish fund Founders Bridge.

The funding is expected to be used towards growing the team, further product development, and push into foreign markets, particularly the CEE region, DACH, and the Nordics.

“Digital advertising has exploded over the last ten years and has grown to an extent where bots are bidding against other bots to capture the relevant audience,” comments Eleven Ventures venture partner Hristo Hristov. “However, something that has not changed and is still done in the majority by humans are the creatives one has to put in the advertising platforms.”

Looking at a ProductLead video, the most your humble author can make out of this is that it’s automating social media garb, umm, content creation by leveraging existing brand and e-commerce assets as well as user-generated video and still content. So, basically, Canva, but automated. *Yawn*.


The company reports that “The technology empowers any marketeer to develop efficient creatives, 10x faster and at 1/10 of the cost.” I’m also going to go with 1/10th of the originality.

“We are very excited by the success of this round of investment, which will allow us to speed up our growth. We put a lot of passion and effort to ensure high-quality services to our clients, helping them scale their digital content quickly, ensuring high-volume, high-quality creative production with the use of technology and automation,” comments Mihai Bocai, CEO ProductLead.” Our business objectives focus on growth and partnerships, on-boarding customers across key industries and geographies, giving us the grip we need to strengthen our value proposition for Series A.”

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