Shifting focus to deskless workforce, Paris-based Snapshift logs in $45 million to become Europe’s leading HR tool

It seems like the deskless workforce has just got its due credit as an ever-increasing number of startups are rising to the occasion to cater to this category. Right after Germany's employee app Flip raised $30 million in Series A funding, Paris-based HR platform for managing the deskless workforce Snapshift has raised $45 million to expand into new markets on the same day.

The round was led by Highland Europe with participation from existing investors Bpifrance and UL Invest.

Founded in 2016, the platform offers a digital planning and HR management hub, a People Operating System, for SMEs in the hospitality sector and beyond. It helps businesses with 5 to 1,000 employees as well as franchises to improve how their teams work, communicate, and grow.

Olivier Severyns, founder and CEO of Snapshift said: “Many of Snapshift’s customers have been affected by lasting talent retention issues, precipitated by Covid. Our product enables customers to modernise their management systems, and promote trust and transparency, making them ‘great places to work’ for employees.”

On the back of tripling its revenue in 2021, the platform also plans to hire 150 people in 2022. Going forward, it will build on the demand for its product and services with plans to hire 150 people across tech, product, custom support, marketing and sales teams to enable the business to launch in Spain in the coming months and a third country by the end of 2022.

Following huge demand for its services in 2021, Snapshift now supports more than 6,000 customers including Subway, Pizza Hut, Spar, Amorino, Biocoop, Fitness Park, Columbus Cafe and Carrefour to better manage their deskless workforces with 100,000 employees using the app.

Jean Tardy-Joubert, Partner at Highland Europe, said: “We spoke to countless businesses in the broad hospitality and service industries that are struggling with the exact pain point that Snapshift is solving. As many industries face growing staffing problems, we believe there is a vast opportunity to bring its mission critical platform into other sectors.”