Stockholm’s Sinch to acquire SAP Digital Interconnect for €225 million

Sinch tech.eu
annelise@tech.eu

Stockholm-based Sinch is set to buy part of Germany’s SAP, a communications unit called SAP Digital Interconnect (SDI), for €225 million on a cash and debt-free basis. SDI provides cloud-communication products to enterprise clients, and the Swedish company will acquire all assets and intellectual property as part of the deal.

In a press release, Sinch said the deal strengthens its customer facing, operations and product and engineering resources in the US, securing the company a larger presence in the Bay Area where SDI is headquartered. It also grows the company’s business in Europe, Asia Pacific and India.

“The transaction strengthens our direct connectivity globally. Plus, it enables us to expand and accelerate a range of business-critical services to mobile operators, including products for person-to-person messaging, reporting and analytics,” explained CEO Oscar Werner.

Focused on building its customer engagement platform, this marks the Swedish company’s eleventh acquisition since its IPO in 2015. About a month ago, Sinch bought Brazilian messaging tool Wavy for nearly €110 million, and acquired French engagement platform myElefant last fall.

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