SoundCloud has only been available to its now 175 million monthly users in English. Until now, that is, as the company is today kicking off localisation efforts in Brazil by translating its Web and mobile apps, as well as its content and design into Brazilian Portuguese.
In other news, SoundCloud has hired Sonia Flynn, who will join the company in a newly created role as VP International in the coming months. Flynn was previously at Google and particularly Facebook, where she spent the past 5+ years managing its (important) Ireland HQ operations.
The Berlin startup says Flynn will be responsible for driving growth in new markets and expand the ‘On SoundCloud’ program internationally.