London-based social sports app Sportside has secured a £15 million phased investment from Fortunis Capital. Starting with a £2 million injection, the rest of the capital will be invested over the next two years.
The app, which is scheduled to launch this fall, is a ‘one-stop platform’ for sport seekers, coaches or trainers and gyms. People can find their sporting match by age, ability and geography, while businesses can attract new clients. By allowing free signups, the startup hopes to build a community ‘of millions’, which would open up revenue opportunities through advertisers or sponsors. So far the company has been building an audience on social media.
“The pandemic lockdown saw millions disconnected and isolated from their daily personal sporting interactions and we see Sportside as key to helping people reconnect,” says Bob Frost, director of London-based Fortunis.
Newly-appointed Sportside CEO Jeremy Bourke, who’s been involved in other sports tech ventures as well as the commercial director at the Sports Technology Awards Group, said: “The investment by Fortunis Capital will support our programme of investment in talent, tech and marketing as we accelerate towards a consumer launch in autumn.”
Photo: Athlete Vicky Williamson, an influence marketer for Sportside