Stockholm’s youth sports management social platform Heja scores $4.2 million, goes for the gold

dan@tech.eu
Stockholm-based youth sports coaches, managers, parents, and players communications platform Heja has scored $4.2 million in a seed round led by Peak Capital. The play saw existing roster investors Luminar Ventures, Bonnier Ventures, Inbox Capital, and Max Ventures, all returning to the pitch. Angel Investors including former Truecaller CCO Ted Nelson and retired NHL right winger Mattias Weinhandl also got on the bus. Heja is reporting that the new funding will be used to go for a hat-trick with team growth, further product development, and expansion into new markets. Founded in 2018 by Mikael Blix and Johan Berglund, the Heja platform helps coaches, parents, and players all work from the same playbook. Players can use the service to keep track of upcoming practices, schedule matches, and share images and videos within the team. Heja counts close to 140,000 teams in 50 countries around the world under its wing at present, with the US, the UK, Australia, and New Zealand leading the charge. 91% of parents surveyed indicated higher engagement levels in their child's sports activities thanks to the platform, resulting in a calculated 4.1 million hours of additional sporting time. The app is free to use, with a pro plan also available which opens up additional features including desktop access, payment tracking, attendance statistics, unlimited admins, and document sharing. “Youth sports have a tremendous impact on society, leading to better results in school, helping children make lifelong friends, and building foundations for healthy lifestyles. Today, youth sports involve 1.5 billion people across the globe. Heja’s mission is to give them the place to meet, grow and develop together as players, parents, and coaches. The pandemic made our mission clearer than ever, as kids continue to need the physical and social stimulation that comes with playing a team sport,” concludes Blix.
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