Warsaw-based inSTREAMLY has raised €1.1 million in a seed round in an effort to allow all streamers, regardless of size, access to brands to the ability to participate in and execute sponsorships.

The round was led by Supernode Global, and saw participation from Colopl Next and PKO TFI. Notably, pre-seed funding was provided by SMOK VC which is run by Paul Bragiel.

“It been a pleasure to have had a first-row seat watching Maciej, Wiktoria and the team build this company since the start. This market is one I’m particularly excited about and I know inSTREAMLY will continue its leadership in this vertical,” comments Bragiel.

The global live streaming market is currently valued at $70 billion and is predicted to rise to over $180 billion by 2027. Due to the difficulty of execution, brand sponsorships are generally reserved for only the top echelon of live streamers. This is where inSTREAMLY steps in and democratises the process, with micro-streamers delivering the same number of impressions, but with higher conversion rates.

The industry average click-through rate for paid ads is 0.7%. A test of almost 1,000 streamers operating on the inSTREAMLY platform produced a rate of 4%, successfully demonstrating to clients Netflix, Samsung, PlayStation, Adidas, and Reebok, that smaller streamers were able to garner more engagement.

“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets,” comments Supernode Global’s Phoebe Arkell.

 

Comments are closed.