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When speaking about the entrepreneurial ecosystem in Europe, we mostly focus on the support for early-stage startups and aspiring founders, however, the next steps of building a successful company are no less challenging and important. In a new research study dubbed “Scale-ups in Europe: An untapped potential,” Goethe University, TechQuartier, and the Yi Shi Foundation have taken a look at the most important success factors of European scale-ups. The researchers conducted more than 30 interviews with scale-up teams and looked through a trove of data on the European ecosystem from different sources to come to a number of interesting conclusions.
“Scale-ups are a fundamental growth engine in the emerging digital ecosystem,” the researchers stated. “They sustainably protect existing jobs and generate new economic power, contributing to growth and employment, talent attraction, capital and tax income. With a distinct value-driven approach, we believe that Europe, in the coming years, is capable of creating a coherent scale-up ecosystem that allows the continent to look confidently into the future.”
According to the study, one of the most crucial characteristics of a successful scale-up — together with the diversity of experiences — is the authenticity of the founding team. The researchers imply that there has to be a fit between the founders’ vision and their everyday behaviour and communication in order for the company to succeed.
“Authenticity is the basic ingredient of a company’s vision and its way of generating a consumer connection with a brand or product,” the study goes. “There is no agreement on the degree to which age and experience play a role in the success of founding. Our assumption, therefore, is that it is not an integral part of the essential set of characteristics. Many of the founders we interviewed were young and almost none had previous start-up experience – yet they were all outstanding in terms of authenticity. Authentic founders, who are firm in their inner values, are able to articulate their vision and to find people who share those values and that vision. They are also able to develop an effective strategy to realize that vision.”
Another important factor in the scale-up team is the culture of learning from errors, which means that it must be possible to iterate and make mistakes within the team. This is key to being able to experiment quickly and often. In a similar way, transparent leadership and proximity of the founders to the employees are also among the most important factors that contribute to the successful transformation of a startup into a scale-up.
“By keeping the founders accessible to the company and every employee and offering proximity to those same employees, project development, internal communication, personal development and employee retention are promoted,” the researchers stated in a press release.
In addition to authenticity and tolerance to risk-taking and error, leaders from scale-ups are often found to be agile and adaptable, highly communicative and close to their employees, heavily focused on strategy and key objectives, and also very transparent. Transparency regarding overriding company strategy is important because employees need all available information in order to be able to operate according to the spirit of the enterprise.
“There was complete transparency over all numbers, strategies and so on. No secrets,’ said one of the founders interviewed. ‘’We noticed that with other founders, things are kept more secret. Nonsense! Share everything with everyone. Only then, can all employees make the right decisions and act in the interest of the company.”
According to TechQuartier, the study is not just a one-off white paper; more data is being gathered on the topic of scale-ups as we speak. The organisation defines its goal as to trigger dialogue, enthusiasm and more support for scale-ups in Europe.