As the ‘long tail’ of apps becomes a reality, Pollen VC helps startups with user acquisition strategies

Peggy Anne Salz

Peggy Anne Salz

Peggy Anne Salz is a published author, columnist, researcher and chief analyst of Mobile Groove, a top-50 influential technology site providing custom research to the global mobile industry and consulting to technology startups.
peggy@mobilegroove.com
Mobile Groove’s chief analyst Peggy Anne Salz writes about the ‘long tail’ of apps and how London-based Pollen VC aims to take advantage of the phenomenon to fund startup’s user acquisition strategies….

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